FAQs

I understand that this may be the first time you have needed a Graphic Designer, so I thought I'd include a few of the questions I have been asked, including information about the design process, to let you know what to expect. If you have any other questions, please get in touch!

What is the design process for a logo?

First I ask about your business, what makes you different/unique, your company ethos, what's important to you and your clients. Any colours and styles you like/don't like, any logos you've seen that you like/don't like. I ask for links to your social media/website if you have these already, to get a feel for your business. If you'd like to go ahead I ask about deadlines and then ask for a 50% deposit before starting the design work.

 

Initial designs - I send over a sheet of initial designs which usually includes at least three different concepts/styles to fit what you've told me/asked for, and includes variations of each concept.

 

First amends - Following your feedback, I send over a sheet of amended designs to include the changes you've asked for, focusing on the design you liked the best, or a combination of different designs from the initial set.

 

Second amends - After a second opportunity for feedback, you'll receive the updated designs, perhaps in different colours, with different fonts, or a new layout.

 

Third amends - This is a final opportunity to make any changes to ensure the logo is perfect for you and your business.

 

Once you're completely happy with the designs, I ask for the balance payment before sending your artwork files. I send over an email to explain what the different file types are for, when to use the different colour formats, and also ask you to reply regarding GDPR compliance. The final job is to download and save your files, then you're ready to start using them!

 

What is the design process for a branding package?

This process is exactly the same as the logo design process, but once you're happy with the main logo design I then put together a sheet of sub logos and branding elements (depending on the package chosen) to complement the main logo.

 

I send this branding sheet over for you to look at, and you have the opportunity to ask for any changes/choose which elements you like/prefer, and ask for anything else you would like to see.

 

I make these amends and then send over a new version of the branding sheet, which you again can give feedback on. 

 

Once you're happy with the branding sheet, the process is finalised in the same way as the logo design. I ask for the balance payment before sending your artwork files and I send over an email to explain what the different file types are for, when to use the different colour formats, and also ask you to reply regarding GDPR compliance. The final job is to download and save your files, then you're ready to start using them!

 

Why do I need files in different colour modes?

Different colour modes are used for print and on screen, so the files need to be saved separately for each use.

 

CMYK files are for print, where the colours are made up of different ink combinations.

 

RGB files are for on screen, where the colours are made up of combinations of light.

 

Why do I need my logo in different file formats?

For a logo design, I include multiple file formats and I will always explain what these are for when sending the files over a the end of the project. 

 

I supply eps artwork files, which you may not be able to open yourself but which are the files you’ll need if you want to have anything professionally designed/printed. These are 'vector' files, so if you enlarge these they will stay at a high resolution and your image will stay sharp.

 

I also supply press quality pdf files which are another format you can use if you want to have anything professionally designed/printed. You should be able to open these yourself. These are also 'vector' files, so if you enlarge these they will stay at a high resolution and your image will stay sharp.

 

I include png files which have transparent backgrounds so that you can overlay them on images if you want to, like a watermark. These are 'raster' files, so if you enlarge these they will lose quality.

 

I also include jpegs, which will automatically have a white background in a square around the design. These are also 'raster' files, so if you enlarge these they will lose quality.