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Branding: The Design Process

Posted 21/11/2022

Incase you prefer a written version, I thought I'd include the information from my 'Branding: The Design Process' social media reel here.

First I ask about your business, what makes you unique, your company ethos, colours you like or don't like, styles you like. I ask for links to your website or social media to get a feel for your business. If you'd like to go ahead, I ask for a 50% deposit before starting the design work.

Initial Designs:

You'll receive a set of three different design concepts, based on the brief and information you've given me about your business.


First Amends:

Following your feedback I send over a sheet of amended designs to include changes you have asked for, focusing on the design you liked the best.


Second Amends:

After a second opportunity for feedback you'll receive the updated designs, perhaps in different colours, different fonts or a new layout.


Third Amends:

A final opportunity to make any changes to ensure the design is perfect for you and your business.


Branding Elements:

Once you're completely happy with your main logo design I send you over a sheet of branding elements to complement it.

Again you have an opportunity to ask for any changes to be made, this time to the branding elements.


Once you're completely happy with your design, I ask for the balance payment before sending your artwork files. I send over an email to explain what the different file types are for, when to use the different colour formats, and also ask you to reply regarding GDPR compliance.

The final job is to download and save your files, then you're ready to start using them!


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