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The importance of working with a qualified designer.

Posted 23/2/2021

If you’re a customer looking for a designer, my advice to you would be to look through several designers’ portfolios, look through the work they have done in the past, as well as finding out what file types they will supply you with, what design programs they use, and what qualifications they have. 


There are many people offering design services who are not qualified graphic designers, and whilst this may be fine for a project you are looking for, or if you’re working to a budget, you may be wise to check out the quality of their work before committing. You may also find that you’re not supplied with files that are high enough resolution to print at a large scale, or aren’t vector files, for example.

Vector files

All of the logos, illustrations and infographics I design are vectors. Vector images are made up of points, lines and curves, rather than solid coloured square pixels. A vector image can be scaled up without losing any quality, or pixelating/blurring, and however close you zoom in on the image, the lines will remain smooth. This applies to text as well as images, which are also converted into shapes and therefore scalable. 


Your logo should be created as a vector and you can use this file on small items such as flyers, but also on large billboards. Vector files include eps, ai and some pdf files (as long as they haven’t been flattened). You’ll still need a jpeg or png version of your logo to be saved for you, at the dimensions needed for use on your website/social media pages or for you to use as a watermark over images etc, these are raster files so will pixellate if you enlarge them, so be sure not to!


Raster images

In contrast to vector files/images, raster images use many coloured pixels to form a complete image, which means that when you change the size of a raster image it can become blurry. Because the number of pixels is fixed, they can’t be resized without affecting the resolution or clarity, when enlarged they become grainy or pixelated. It is important that you save raster files at exactly the dimensions you need to use them at to avoid resolution problems. Raster files include jpegs, gifs and png files, almost all of the photos found on the internet are raster images. You can use raster files, such as jpegs when saved at 300dpi, for print, but it is important that the files are created at the actual size needed. Anyway, I digress! 



In order to study for my degree in graphic design, I first had to do a year’s foundation degree in art and design, so spent four years at uni (full time) before I graduated and began working as a designer. This time at uni was invaluable in learning the theories of design, how to put these into practise, how to use the programs expected of a designer, how to meet a brief, and then refining these skills and receiving critiques from tutors. 


I graduated from DeMontfort University in Leicester with a 2:1 in BA (Hons) Graphic Design in 2005.

I also have a good grasp of the English language, which can be invaluable in ensuring that spelling mistakes and bad grammar are avoided! I have 10 GCSEs A*-B from back in 1999, an AS-level in Maths (what was I thinking?!) and 3 A-levels B-D from 2001 to prove this!


I definitely don’t mean to dismiss anyone who hasn’t studied design at uni, there are, I’m sure, many great designers who took a different route into the industry, but I do advise you to always check their portfolios and ask these questions of them. I see adverts all the time for free or very cheap graphic design course, or promises to teach you graphic design in six weeks, and I do wonder how this will affect the design industry. Companies like Fiverr are offering design at very cheap prices, and sometime you may be lucky and strike gold with this, but often I feel you may get what you pay for, as with so many other things in life!


Second Chance

My logo redrawing service is a second chance for anyone who’s been caught out by cheap design, or who has had to work on a budget but now has the money to invest in their business. For a pretty small expense I offer the service of redrawing a logo as a vector, which allows you to then use your logo in any way you want or need. I supply it in both CMYK and RGB colour modes (let me know if you’d like more info about these, or scroll back though my blogs for more info!) and in all the different file types you should need: eps, pdf, jpeg, and png. 


I believe that everyone deserves to be able to have their branding print well, and even if your logo hasn’t been designed by someone qualified or experienced, it can still print well once I’ve worked my magic on it! Your redrawn logo will be good quality at small or large scale, and will really help you make a great first impression. 


If you’d like any advice please feel free to get in touch. If you want to find out more about my logo redrawing service, please click here!

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