I thought I’d share a tip about colour modes with you today!
I know a lot of people are confused when talking about colour modes and some won’t even know what I’m talking about, so I thought I’d share!
CMYK is the colour mode we use for print, it stands for Cyan, Magenta, Yellow, Black (black = K, a bit random I know but it’s so it’s not confused with blue). This relates to the different colours of ink used to print, and is important to ensure that anything you design will look right once it’s printed.
The other colour mode is RGB which stands for Red, Green, Blue. This is the mode we use for anything that will be viewed on screen, and the colours relate to the different colours of light used to produce the exact colours you want to appear on a computer/phone/tablet screen.
As a graphic designer, I always supply logo files in both colour modes so that you always have the file you need for whatever you want to use it for, I also explain when to use each one. So in a nutshell, you’d use a CMYK file on a letterhead or a business card, and you’d use an RGB file for a social media logo or a digital advert that will be viewed online. There are occasionally exceptions to this rule, such as if you have a product printed by sublimation printing your printer will require RGB files, but in an instance like this they (or I) will advise you.
I hope this helps!
