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Why hire a graphic designer?

Posted 1/6/2021

Here are six reasons to hire a graphic designer!

I hope you’ll find these interesting!

Reason 1:

Stand out.

It only takes a few seconds for a customer to make up their mind about your brand, you need to ensure you give a great first impression! A graphic designer can help with this, in creating a strong brand identity. If you go for a full branding package, you’ll receive many of the tools you need to ensure this and to help you stand out from your competitors.



Reason 2:

Remain consistent.

If you’ve hired a designer for your logo/branding, but then create your flyers or adverts yourself, you may lose the edge hiring a designer gave you in the first place. A designer will ensure fonts are consistent, and everything within the design is aligned and balanced. They’ll also use professional design programs to ensure everything looks fantastic once printed.



Reason 3:

Save time.

As a business owner, I’m sure you always have plenty of jobs to balance, as well as your home and personal life! You are the expert of your business, and a graphic designer is an expert in graphic design! Rather than perhaps managing a design job yourself but taking a considerable amount of your own time, why not delegate this to someone with the skills and programs to ensure the design work is done to a high standard? Your time could perhaps be better spent on other areas of your business, on tasks which can’t be delegated.



Reason 4:

Save money.

Saving money when you’re starting a business might be a necessity, but if you can afford to hire a professional designer from the beginning, you won’t have to invest twice. Having to rebrand can be more costly than spending the money in the first place. Good quality design will have a positive impact on your business. You might also be pleasantly surprised, hiring a graphic designer might not be as costly as you imagine. Different projects will have different cost implications, depending on the length of time they’ll take to create. All of my prices are displayed on my website, as I believe in being open with this information.



Reason 5:

Bring it to life.

Noone knows your business better than you, but hiring a graphic designer can give you a fresh perspective on your business. A designer will see things in a visual way, and once you’ve shared information about your business, your ethos and yourself, your designer will be able to produce artwork to complement this. Our job is to take your knowledge and ideas and create marketing materials that will resonate with your customers. Many business owners have an idea of what they want their marketing materials to look like, but don’t have the skills or programs to produce these. A designer will ensure your materials look the way you want and also achieve their aim or ‘call to action’.



Reason 6:

Good design will work for you.

Having a clear brand identity, so that your audience recognises your social media posts, or adverts, is invaluable. Having clear brochures which are easy to read is invaluable! You see where I’m going with this, don’t you?! The greater the number of customers that engage with and recognise your marketing materials, the better, and a graphic designer can help with this! 


If you’d be interested in having a chat about how I can help your business, I’d love to hear from you!

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