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Six more design tips from my #wednesdaywisdom collection

Posted 9/3/2022

Here are six more design tips I've recently shared on social media, I hope you find them useful!

 

1. Optimise readability

Do everything you can to ensure the content of your design is easy to read and understand. 

Think about any colours you’re using, make sure your text can be read easily against any background colours. Ensure it’s large enough and bold enough, and a font that’s clear and legible. Look at your headings to make sure they stand out and make your design easy to follow. Use images to break up text, but don’t position them to interrupt the flow of the text, ensure everything works well together.

2. Check the dimensions

Always check the dimensions needed for your project before you start the design! 

Even though you can change it later, it’s much easier if you know from the start whether you need the design to fit in a square, or to be set up as landscape or portrait. 

Time is so valuable, especially as a business owner, we have so may things to juggle! You don’t want to be redoing something that you could have done once if you’d checked the dimensions first! 

It’s also very important if you’re designing something large scale, such as a banner, as you will lose quality if you create a small sized file and try to scale it up afterwards.

 

3. File types

If you know you’ll need a certain file type for your project, be sure to mention this when speaking to your designer, or creating a design yourself. If your design is to be used on screen, you’ll need to create it in RGB colour mode, however if it’s to be printed it will usually need to be in CMYK, but at times RGB could be needed. It’s best to know this from the beginning in order to create the perfect design. 

Another occasion where a file type is important is if you’d like to be able to overlay an image, or a logo, over something else. In this case you’d need a png file with a transparent background (or an eps file etc if you use design programs). Or if your design is to be used on a website, you’ll want the file size to be as small as possible in order to ensure your website loads quickly.

 

4. Psychology of colour

When you choose the colours for your designs, consider what each colour represents in an emotional sense. For example, red is associated with power and courage, but also with danger. Choosing pastel colours or bold colours can completely change the design and the emotion portrayed. Think about associations too, and which colours have been chosen by large companies and well known brands.

Your company ethos and values can also be shown by the colours in the design, whether it’s a female target audience which suits a soft colour palette, or an eco product which is well represented by earthy, natural colours, this is definitely something to think about.

 

5. Infographics

An infographic is a ‘a visual representation of information or data’, it’s a diagram or illustration that explains a theory or a process, using minimal text.

Infographics are a valuable tool for visual communication, they grab our attention and explain things simply. They can be any shape really, square for instagram, or landscape to appear on a website. A long, portrait infographic for a blog post can even be cut into blocks and placed throughout the content.

 

6. Trust the design process

When creating branding for your business, I begin the design process by asking about your company ethos and values, anything you want to be portrayed in your logo, colours you like and equally colours you maybe don't like. Whether you want a full rebrand or whether you'd like to keep anything from your current logo (colours, an icon etc), and also what your deadline is. I offer different options, so whether you're looking for a logo, or a full branding package there are options on my website (and all the prices are listed there).

The length of the design process really depends on how quickly a customer makes decisions and how soon they get back to me between drafts. I send over a set of initial design concepts and ask which concept you prefer, whether there are parts of different designs you'd like to see combined, or fonts swapped from one design to another, colours changed etc. Then, once I hear back, I develop a new set of designs moving on from the initial design you liked and making any changes you've asked for. I include 3 sets of amends, so that's 4 sets you'll be sent in total. I work with you to ensure you're completely happy with the design and we've got it completely right. So most probably take a couple of weeks, others can take a lot longer if customers are a bit indecisive or are busy and it take a little while to get back to me at each stage. Some can be wrapped up in a week if there aren't many changes, and some people pick a design from the first set and don't want anything changed at all! It definitely varies a lot!

Working together in the process allows me to see your likes and dislikes, and allows me to follow this guidance to create a final design that you’re completely happy with.

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