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More top design tips!

Posted 26/1/2022

I thought I'd share a few more design tips today. This time I'm looking at how many fonts you should use, the visual hierarchy within a design, and the use of space within a design. I hope you find these tips helpful!

1. Limit your fonts

Sticking to 2 or 3 fonts is usually the best plan. An easy way of getting this right is to use a fancy font for headings and a classic one for the text.

You can even use just one font family and create a pair using its different weights, such as bold for the headings and regular for the text.
Choosing set fonts is also a good way to ensure consistency, helping your audience recognise your graphics and adverts.
As with colours, you don’t have to stick to the same fonts forever, but it’s a good idea to use the same set for a period of time before moving onto another.
 
 
2. Think about hierarchy
 
Visual hierarchy is how you give visual importance to some elements of a design over others. It’s why headings are larger than subheadings, and subheadings are larger than the main text.
The same applies to images. When planning the visual hierarchy of a design, you focus your reader’s attention where you want it to be focused, and help them to digest your information in the order you’d like them to read it.
What‘s the main thing you’d like to stand out in your design? Start with that and ensure your reader sees it first.
 
 
3. White space
 
White space doesn’t have to be white, but it’s the empty space within a design, where there’s no text or images.
This area creates space for the design to breathe, it helps keep the design clear and the information easy to take in. Think minimalist and you’ll be embracing the white space and it should help ensure your designs look classy and upmarket.
 
 
4. Make good use of spacing
 
Spacing is so important in design! If you were to see my design work in progress you’d see that I have horizontal and vertical guides set up, plus margins to keep everything aligned and ensure my spacing is even! If this is something you’d like to hear more about, let me know and I’ll share some images in my stories to explain this further.
Spacing is used between images, between lines of text, it’s even important to look at the spacing between letters and make sure everything is as it should be. It’s used to keep a design balanced and clear. In the case of a flyer or leaflet, it’s also used to ensure your audience reads your design in the correct order. I don’t think I can explain quite how important good use of spacing is!
 

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