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Social media

Posted 27/9/2021

Social media is such a valuable tool. Whilst we’re used to using it for keeping in touch with friends and sharing moments of our personal lives, it can also be invaluable for business. What other service can, for free, put your business in front of potential customers world wide? Are you using it to your advantage? Could you be doing more?


The first thing to remember is that you need to be consistent. You should post at least once a day, as then your posts are more likely to be seen by a wider audience. The more interaction you get on one post, the theory is that the following post will be seen by more people. You can post the same thing across multiple platforms, your audience is likely to be different on each, and not everyone will see what you post everywhere, so don’t worry about repeating yourself. Also, repetition can be good, we start to recognise and remember details from adverts we see on television or hear on the radio, you can do the same with your social media posts, it won’t hurt!



If you can schedule or post at a time when your ideal customer is likely to be online, your posts are more likely to be seen in their feed. If you post at a similar time every day, your audience will even start looking out for your posts and hopefully that will help you gain more interaction and comments on your subsequent posts. You can find out when the best time to post is for you, using the insights on your account.



A fantastic way to get information about how well your posts are doing is to check your insights. You can see which posts are getting more likes and comments, and you can figure out what type of post your audience is responding best to. You can also find out where in the world your audience is, and what age categories and gender they are which is really interesting! If you’ve already thought about your ideal customer or target audience, you can see if you’re reaching them, and if you don’t have one in mind, perhaps the insights can help you identify your ideal customer’s age, gender and geographical location!



Ensuring your posts are recognisably yours will help build your brand. Be sure to include your logo or business name on as many images/posts as possible. Using a similar colour palette or style can also keep your posts on brand. You may want to use templates to help speed up this process, and this is something I can help with. Either visit the social media templates page of my website or get in touch for more information.



If people share your posts it helps with the algorithms, and sharing of course allows more people to see your post as you’ll reach their audience as well as your own. Try to encourage your audience to share your posts, when appropriate, as this is something that friends and family can do to help support your business, and it won’t cost them a penny. On Instagram people can also save your posts (with the icon to the bottom right of each post/image) and this will really help your posts be seen too, as if people like your post enough to save it, the algorithm will think it’s worth showing to more people.


I hope this information has been helpful to you, let me know if anything is unclear and I’m always happy to give advice when I can.

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