People come to me for many branding-related reasons: either they want their logo redrawing as a high resolution vector file so that they can use it for print, or they need to slightly alter their current logo to better fit their business as it has evolved, or often they want a complete rebrand. Here are a few pointers that might help you decide whether your branding might need updating:
Does your branding still reflect your company's ethos and vision?
Has your service evolved or changed? Does your current branding encompass all that you now offer?
Does your branding restrict you in the audience you target and you want to expand?
Does your branding look dated in our fast paced digital world?
Did you design your own logo but now have a budget to have a logo professionally designed (or altered/redrawn)?
If you've answered yes to any of these questions, then perhaps the time is right for you to rebrand. Your branding should work for you, remember what I always say: your branding is the first impression people get of your business. Make it count.
