You can achieve this by picking a colour palette and sticking to it (most of the time) so that your images or text-based graphics are coordinated. Try and take photos that include something in your branding colour and tie the image into your brand. Simple things like a notebook or a pen in your brand colour/s will help with this. Or if you’re sharing a quote or a fact, type it in your brand colours, or use your brand colours as the background colour/s. Don’t forget to include your logo so that if something is shared it still links back to you.
Choose a font and use it consistently. This doesn’t mean forever; I’m always discovering new fonts that become my favourite for a little while before I discover a new one! But don’t use a different font each time you post. Instagram and Facebook stories allow you to choose from a selection of fonts, pick one and stick to it, you can change the colour to match what your posting but definitely pick a font style.
Post regularly on your social media, not all of your followers will see everything you post, so you need to try and find the times that your customers and potential customers are online to best reach them. Experiment and see what works best. But remember to make sure your posts are recognisably your own.
Coordinate your branding so that your Instagram highlights, your social media icons and your logo all complement or match eachother.
Make sure your business cards and flyers match your social media page and your website, so that when someone searches for you online they know its you they’ve found.
I hope this gives you a few ideas or reminds you of things you might have forgotten. If you need any help please get in touch, and maybe also check out my branding package which is a great start to ensure consistency within your branding, (or my design prices page for individual branding elements if you already have a logo).
